Ajowi Juma on Brand Management for Start-ups | Evolution of Logos and Brand Identity for start-ups

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Flexibility to change in a start-up should be part of its culture, and this applies to brand management.

Don't let fear of change hinder you from evolving. The beauty of a start-up is that there are few procedures required to make change happen. You may have started off with a logo and a certain way of doing business, nonetheless if it does not appeal to your target market, be open to change. Let a culture of innovation run through your organization.

Let your brand aspire to create an experience of Connection, Community, and Collaboration. Businesses that create emotions are engraved in people's mind. You don't have to work with experienced graphic designers, simply team up with fellow start-ups to design your brand and elevate each other. You'll be surprised at the amazing outcome.

Check out the evolution of Six Degrees Logo! My team and I have come along way.
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