How to Start a Record Label 101: Before You Start | IQ Graphic Design

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Are you thinking of getting into the record label business? Before you make the leap, find out what you are getting into and what you should have in place, so you’re set up to make a good go of it: http://bit.ly/2J583tW

Money, Money, Money (and More Money).
I know, I know, you’re doing this for love, not money?

Everyone you’re going to need to work with start your label is unlikely to be so giving. There are things you can do to keep your costs down, but don’t head out in your brave new label world with a credit card and a dream.

Distribution – Yeah, You’re Gonna Need It (Yes, Even If It’s Digital).
If you want to make some of that money back, you need some way to get your releases into the hands of music fans. The rub? Most distributors are averse to working with start-up labels.

They’re looking for labels with proven track records and with a release schedule that will give them a steady supply of new records to sell. Be ready to get creative at first, putting your music in all the stores (online and physical) that will have you, working to let people know they can get your stuff there, all while you’re working to get another distributor on board to take over for you.

Promotion – Yep, You Need It, Too.

When you’re just getting started, promotion can be a real uphill battle – it takes time to build up the contacts you need so you can relax in the knowledge that when you put out a record, someone is going to talk about it. If you don’t do your promotion in-house, it can get extremely expensive, with no guaranteed payoff.

Get a Collection of Hats.
That is to say, when you’re running an indie label, you have to do the jobs that are spread out among many different people at big labels. , if only you got paid for doing all of those jobs!

Most Importantly:
The Two Most Important Things.
That long list of tasks you often have to take on when you start a record label demonstrates the two most crucial things you need to know about getting into the indie label business. While distribution, manufacturing, and promotion might be the practical things you need to release a record, before worrying about that, know this:.

You must be able to juggle several tasks at once, and you must be self-motivated to keep it going, even when it’s not so fun.
You have to absolutely LOVE what you are doing. If you don’t, you’ll get tired of the hard work and ups and downs very quickly.

I started out emphasizing how expensive releasing records can be, and I’ll finish by stressing that point. Do some PR in-house, do artwork by hand, don’t spend money on cool but expensive vinyl and so on. You can, in fact, trump any of the challenges facing a small label – getting decent distribution, getting reviews, etc – with a little patience and creativity.

Be Patient & Creative:
Are you thinking of getting into the record label business? You can, in fact, trump any of the challenges facing a small label – getting decent distribution, getting reviews, etc – with a little patience and creativity.

You need some way to get your releases into the hands of music fans if you want to make some of that money back. You can, in fact, trump any of the challenges facing a small label – getting decent distribution, getting reviews, etc – with a little patience and creativity.

Are you thinking of getting into the record label business? Before you make the leap, find out what you are getting into and what you should have in place, so you’re set up to make a good go of it. You can, in fact, trump any of the challenges facing a small label – getting decent distribution, getting reviews, etc – with a little patience and creativity.

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