Its not a shop window ???? Web Design is Broken e09

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It's been bugging me for a while now. It's one of those things that--on the face of it--makes sense, but when you dig into it a little, you see that it's a flawed analogy that can easily lead people to draw the wrong conclusions and make the wrong assumptions about their websites...'s the 'shop window' analogy. So today I'm here to change your mind on why I think we need to let it go, and start to build a new model for thinking about websites.

I'm Aaron Taylor, CEO at Six Two and I'm helping you make better decisions and have better conversations when you're buying a website.

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Web Design is Broken (why I'm doing this):
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